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Award winning creative designer in Hertfordshire


Chorleywood-based designer creating websites, brands and print that audiences remember


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Maggies logo
JJ country logo
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Lawtey logo
Forklifts logo
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Maggies logo
Lawtey logo
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BVS web design and print

Crafting unforgettable digital experiences and curating messaging that sticks!

By day I create engaging and interactive UI elements for the most digitally thinking Local Authority in the UK. By night I craft designs and websites for brands around the world.

I do it all from my lovely home in the quaint Hertfordshire village of Chorleywood with my senior sausage dog, Rory. I have over 2 decades of design experience working across an ever-widening range of industries.

From local government, to sports teams to restaurants and pet shops, I love working with a range of clients from all walks of life. I love what I do and it humbles me to see how my craft can really drive results and impact people.


HarrowHarrow
HarrowHarrow
HarrowHarrow
PlayskillPlayskill
Maggies pets web designMaggies pets web design
ReeliumReelium
BCH
BCH
BVS MortgagesImage
The Fat CrabThe Fat Crab
LawteysLawteys
IWOD
IWOD logo
Forklifts ltdForklifts ltd
Give it up for brianGive it up for brian
MellenaMellena
BVS accountingBVS accounting
JJ CountrylifeartJJ Countrylifeart
Dunn shipping
Dunn shipping
    BVS web design and print

    Website design

    From registering your domain name and sorting out your hosting, I design websites with both style and substance that really get results. Are you a start-up or already established brand? I can help!


    Website services
    BVS web design and print

    Print marketing

    From flyers to menus, banners to business cards, I can help to make sure your brand speaks loud and clear! I've designed street signs for a London authority and menus for London's  fastest growing seafood joint!


    Print services
    BVS web design and print

    Brand development

    I craft bold, memorable visuals that connect, resonate, and delivers your brands' messaging. I've help to develop a brand that has over the years, become one of the biggest mortgage brokers in London!


    Branding services

    Just launched: A new digital home for a real gem of a company in Hertfordshire

    It had been a while since I actively pursued a project, the last few years have been good to me. But when the brand Happy Heat landed in my lap due to a situation beyond my control, my eyes lit up and creative juices started to flow.

    Happy Heat is a heating and gas company based in Bushey, Hertfordshire. They are a husband and wife run company focusing on helping local domestic and commercial customers with new boilers, servicing, heating issues and repairs. They both started their careers at a big gas company but left to create a company with a more human touch.

    BCH

    BCH
    BVS web design and print

    Case study: Happyheat.co.uk

    I launched the website for Happy Heat in early December 2025. An honest and professional husband and wife run company based in Hertfordshire with really fun vibes. After fixing my underfloor heating in my home, giving their website a glow up was the least I could do! Read on to find out what I did, why and how or if you want to see their brand new website, tap below!


    Check out the site

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    Where they were

    Happy Heat already had a website managed by a company focusing on websites for tradespeople.

    As you might have expected, it was an out of the box, 'cookie cutter' template kind of website. Looking at the websites they had designed for their clients, each looked like a rehash of the previous. The website had lots of white space, empty or light pages, overly formal and choppy content. Overall the website lacked any real personality.

    My 5 goals for the website:



    Give it a personality



    Focus on service page SEO



    Drive call to action



    Bring out the fun



    Get across a human touch

    Step 1 - Tweaks to the logo

    Happy Heat had a quirky and fun logo, a smiling flame between the words ‘Happy’ and ‘Heat’. To soften the logo and the feel of the brand I rounded the edges of the text and flame. I also toned down the red colour to make it less harsh on the eye.

    I added a subtle gradient and removed the small detail to the left of the flame to simplify the character and make it easier to replicate on other mediums such as embroidered clothing. The name was trademarked and the logo was fully re-vectorised.

    BVS web design and print

    Old logo

    BVS web design and print

    New logo

    Step 2 - Setting a 'fire' colour theme

    I wanted the website to evoke warmth, so I used the different colour spectrums of a flame. From deep reds and ambers to white and warm off-whites.

    All good websites have a good balance of white/black space so whilst I used white space for key points, I made sure I limited these areas. I used a dark grey/off-black to set a dark tone against a bright contrasting orange.


    BVS web design and print

    Step 3 - Rewriting the content

    The content had to be playful. When you meet Martin and Lauren, everything is said with a smile and a laugh and this needed to be replicated on the website.

    You hope that visitors to the website are going to eventually be customers and they are going to meet Martin and Lauren so the web content needs to almost act as the first part of the conversation.

    I wrote all the content in a way that showed transparency, trust, experience, empathy and humour.

    When writing web content it is crucial to understand the audience for sure but also what situation the audience may be in when they are consuming the content. When talking about heating services for boiler break downs in care homes for example, you need to come across empathetic, professional and show more urgency for emergency queries.

    Step 4 - Creating dynamic elements

    One of Martin’s big bug bears with his old website is that updating images and reviews was a manual process. Reviews would be flying in and he had to speak to their developers to update the review section or update an image each time.

    What I did was implement Google Reviews and Instagram feeds which automatically updated every time there was a new Google review or Instagram post. That meant the website would be dynamic and always look fresh and new.

    Martin uploads a lot of photos of his jobs on Instagram so it was important to show this on the website.

    The photos give credibility, showing prospective customers that Happy Heat are well capable in a multitude of projects.

    Step 5 - Optimising the content for SEO

    I wrote all the content from scratch for the 17-page website. I wanted to make sure that all 10+ services that Happy Heat provide is optimised for search.

    So I created a webpage for each of the services they provided rather than put multiple services on a single page as before.

    Unique meta data and descriptions were created for each page and the website’s index was submitted to Google once the website went live.

    Step 6 - Designing for different devices

    Converting visitors to calling customers was the main objective for Happy Heat. Understanding user device behaviour is key to optimising your chances of doing this.

    That’s why I designed the mobile version of the website to focus on contacting Happy Heat by WhatsApp and telephone first. The desktop version is designed to guide visitor to the online enquiry form and email options.

    Depending on the device you are viewing the website on, the content changes, the urgency to prompt action also changes, inviting different visitors to reach out to the Happy Heat team in a way with the least amount of friction.

    Understanding how Martin wanted to be contacted as crucial too. He said that WhatsApp was the best method because he could ask for photos and videos and evaluate his response accordingly.

    And finally, step 7 - A new name with game

    As a final touch, I took a look at the options for a new domain name for the website. The original domain name was happy-heat.com and this caused issues when relaying the website name to customers.

    Martin said that he actively wasted hours per month clarifying the domain name to prospective customers because of the hyphenated name. I wanted to find the cleanest and shortest domain so opted for happyheat.co.uk.

    With the new domain name this gave us the opportunity to create a new email. We decided to go for hello@ rather than the boring and overused info@. We thought that this was fitting with the brand image.

      Before and after

      I put my all into this one and I hope it shows. The website is functional, easy to navigate, fun and just works.

      I wanted to get across the vibe of a visit from Martin and Lauren into the website. Its a fun and educational experience where they tell you everything they are doing and why. But there is always time for some good banter and a coffee!

      The website is loaded with more good content than the average heating and gas website and is structured in a way that really should help them see a big upturn in their Google rankings. I look forward to seeing how their new website helps to grow a company that I really do want to tell the world and their dog about.

      New branding for a team and an organisation just bursting with pride!

      When I was emailed late one night with a new logo request for an ice hockey team of course I jumped out of bed and grabbed my sketchbook. I love creating and being somewhat of a night owl, most of my better ideas come when admittedly I should be sleeping!

      The logo request came from the Coachella Valley Pride Hockey organisation based in Palm Springs, CA. Their mission is “to introduce hockey to the LGBTQ+ community and enjoy the great game of hockey in a safe and inclusive space.” This mission needed to be echoed in their new logo. 

      Read the case study!
      BCH
      BVS web design and print

      "His guidance throughout the process was genuinely valuable."

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      "We’ve been extremely happy with the work our website developer has done for Happy Heat. From the outset, he was easy to communicate with, receptive to feedback, and clearly knowledgeable about both web design and the needs of a growing trade business.
       
      He didn’t just build us a great-looking, well-structured website – he also went the extra mile by identifying and securing an even better domain for us, which has been a huge win for our brand and online presence. Any changes or corrections we requested were handled quickly and positively, and his guidance throughout the process has been genuinely valuable.
       
      We feel supported rather than rushed, which makes a big difference. Highly recommended for anyone looking for a reliable, proactive, and thoughtful web developer."

      Martin @ Happy Heat, UK 🇬🇧

      BVS web design and print

      "Ty absolutely crushed it."

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      "When we set out to create the identity for our newly formed Coachella Valley Pride Hockey Association – Eagles Team, Ty absolutely crushed it.
      Not only did he deliver exceptional design work, he kept refining and evolving the logos as we used them across different media, from digital and print to merchandise. Every version looked sharp, cohesive, and true to our vision.
      Ty is a delight to work with, full of great ideas, a strong design sense, and a genuinely collaborative spirit that makes the creative process effortless and fun . We couldn’t wait to share how grateful we are for his amazing partnership and talent."

      Brian, California, USA 🇺🇸

      BVS web design and print

      "You truly understood the brief from the outset."

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      "Thank you Ty, your creativity, passion for our cause and commitment to your work made this an easy process. You truly understood the brief from the outset and the fact you put your heart in to this job showed very early on. Your work is first class!"

      Jenny, Hertfordshire, UK 🇬🇧

      BVS web design and print

      "Exceptional Website Transformation by Ty - A Remarkable Experience!"

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      "I had the privilege of working with Ty on a website and branding redesign project, and I am absolutely thrilled with the results! Ty's expertise and dedication to enhancing my website, moving it from a dated legacy location to a modern, captivating platform, truly exceeded my expectations. From the moment I engaged with Ty, I knew I was in capable hands!"

      Brian, California, USA 🇺🇸

      BVS web design and print

      "A huge Shout-Out to Tyinthewood for Our Amazing New Website!"

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      "We're incredibly excited about our new website, and we owe a massive thank you to Tyinthewood for his exceptional work in bringing it to life. From the initial concept to the final launch, he demonstrated incredible professionalism, creativity, and technical expertise. He truly understood our vision for a dynamic, user-friendly, and visually stunning online presence that perfectly showcases our drone services.
      If you're looking for a top-notch web designer who can deliver outstanding results, we wholeheartedly recommend Tyinthewood."

      Rana + Darren, Yorkshire, UK 🇬🇧

      BVS web design and print

      "Ty 'got it' right from the start - he knew exactly what we were looking for!"

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      "Ty brought our vision to life! Easy to work with, excellent customer service, and great creativity! We were long overdue for a style update and website refresh and Ty 'got it' right from the start - he knew exactly what we were looking for. Our website came out even better than we expected. Thank you for going above and beyond, and giving us exactly what we needed!"

      Stephen, Massachussetts, USA 🇺🇸

      BVS web design and print

      "The website is exactly how I imagined it to be. I highly recommend Ty!"

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      “As they say first Impressions last and I am so glad that I chose to work with Ty. From the initial design all the way through to the final, he was available to help with everything I needed. He went over and above to help me. I was quite specific with some details! The website is exactly how I imagined it to be. I highly recommend Ty!"

      Menik, London, UK 🇬🇧

      BVS web design and print

      "I recommend Ty for all your design work!"

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      "A positive experience right from the first phone call. Always deliver beyond my expectations. I recommend Ty for all your design work!"

      Roshan, London, UK 🇬🇧

      BVS web design and print

      "Choosing to work with Ty most definitely added value to our product."

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      "Ty provides a very professional and uniquely innovative approach to turning ideas into a stylish reality. Choosing to work with Ty most definitely added value to our product, the clever and well informed suggestions were very useful in taking our website to the next level. Thank you!"

      Matt, London, UK 🇬🇧

      BVS web design and print
      BVS web design and print

      Where there's creativity there's adventure.

      BVS web design and print
      Harrow
      Playskill
      Maggies pets web design
      Maggies pets web design
      Maggies pets web design
      BVS web design and print

      Take a look at some projects I have launched over the years

      From a small town pet shop in rural Massachusetts, to a London council serving over a quarter of a million residents. I've worked with some amazing people over the years and had a cracking adventure along the way!

      View my work

      BVS web design and print
      BVS web design and print

      Good design makes you look, great design makes you feel.

      BVS web design and print
      BVS web design and print

      Want to grab a coffee and talk about your project?

      If you would like to share an idea or work together on a project, drop me a message. Even better, if you are local, let's grab a coffee, donut or pastry and discuss your idea!


      How I can help you:

      Registering your unique domain name

      Setting up your new hosting

      Partial or full copywriting

      Setting up a business email account

      Graphic design and print marketing materials

      Social media set up and integration


      WhatsApp me!

      If you're on your phone you can tap the button in the bottom right of your screen to WhatsApp me directly!

      By contacting me online you are agreeing to being contacted by me and only me. I will not share your personal details with any other third party. (That is a pinky promise!)

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      BVS web design and print
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