QMSG's brand colour is an electro-lime green (#0FD16A). Their use of the colour on their previous website created too much of a harsh clash next to white and black.

So I implemented some off whites by adding grey, green and blue tones. I introduced a new dark green colour (#0A2933) to use as my dark base colour. Using this colour instead of black softened the harshness of the colour clash.

QMSG didn't have a branded web font other than the font used for their logo. Although this font works well in isolation for a logo, when used as a web font it can come across as too blocky, shouty and hard to read.

I decided to use Afacad Flux which is a Google Font and sans serif font. This meant it was clean, easy to read and it's Geometric style fitted in well with a brand in the tech industry. I still used QMSG's logo font in sparingly where it's presence was minimal.

I'm a big believer that icons can make or break a website. They help add personality but they have to be used right and they have to be consistent. Icon sets are in themselves their own language so mixing their style is like writing in multiple languages.

QMSG offer four core services, so I created four isometric icons to give these areas a clear identity in keeping with the tech theme. Within these areas I designed icons that complimented each other. 

Like an icon set, videos when used right can help tell a story and set a tone. I decided to use some subtle looped videos across the website.

Other than providing a bit of dynamism, it helped to get across the visualisation of specific processes and services that QMSG offer. I implemented videos in the hero elements across the website to give a consistent greeting when the user first lands on any given page of the website.